Part 10/11:
The Broader Implication: Promotion Strategy and Fan Reception
With the actresses less involved in promotional interviews—partly due to the ongoing strikes—the burden of shaping the narrative around The Marvels falls heavily on DeCosta. Her focus on race, gender, and victimhood in promotional content suggests that Marvel is doubling down on identity politics as a central theme. This approach has already sparked controversy and skepticism among fans before the film's release, hinting at possible backlash once it hits theaters.