Part 4/9:
Amid these struggles, CEO Bob Iger announced a bold plan to invest $60 billion into Disney’s theme parks and resorts over the next decade. This move was presented as a major strategic shift aimed at rejuvenating the company’s core business and capitalizing on the lucrative nature of theme parks tied to Disney’s iconic characters and franchises.
However, the market reacted poorly to this announcement. Disney’s stock dropped more than 3.5% following the reveal, signaling skepticism from investors. The decline was particularly notable because, prior to this, Disney’s stock had already fallen below $80 per share—its lowest in nearly ten years—highlighting the depth of the company’s current struggles.