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With ongoing Hollywood strikes making traditional promotion difficult, the promotion of The Marvels has taken an unconventional route. Director Nia DaCosta has been actively promoting the film without the star power of Brie Larson or other franchise regulars. Some critics speculate that the promotion has been intertwined with a focus on identity politics, which has further polarized opinions among viewers.
While these behind-the-scenes discussions add layers to the film's narrative, the more pressing issue that has caught public attention is the film's alleged budget. Headlines have proclaimed that The Marvels is one of the least expensive films in the history of the Marvel Cinematic Universe (MCU). Such claims seem contradictory given previous disclosures and industry standards.