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Now, nearly a month after release, its theatrical run is drawing to a close, with total earnings still unlikely to surpass the $120 million mark. Disney is preparing to shift the film to Disney+ on October 4th, a move signaling the box office failure and reflecting the mounting challenges facing the studio.
Broader Industry and Brand Challenges
Disney’s struggles extend beyond just box office results. The company faces declining revenue across multiple avenues: streaming platforms, cable, and theme parks are all experiencing drops in profitability. The rise of streaming services has also shifted consumer attention away from traditional cinemas, further impacting Disney’s revenue streams.