Part 2/9:
Bob Iger’s return to Disney after ousting Bob Chapek was met with optimism. Many believed that Iger’s seasoned leadership would reverse the company’s financial decline and restore its tarnished reputation. However, nearly a year after his reappointment, Disney’s stock has continued to tumble—down by an additional 30%. This persistent decline has raised fundamental questions about whether Disney can recover and if it remains a viable, thriving brand.