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Beyond this specific project, Disney's handling of the Star Wars franchise has been fraught with controversy. From a decline in critical and fan reception to misguided content strategies like over-reliance on nostalgia or timeline choices that lack passion, the franchise seems to be in decline.
This failure also highlights a pattern: whether it’s theme park attractions, films, or immersive experiences, Disney’s efforts are sometimes out of touch with what fans actually want. Listening to the passionate community might have saved billions and ensured more successful projects.