Part 4/10:
In an apparent bid to boost revenue, Disney has implemented two significant price hikes within less than a year. The subscription fee has risen from $7.99 to $10.99, and most recently from $10.99 to $13.99—a jump of more than 27%. These increases come amid reports that Disney is banking on viewers opting for the cheaper ad-supported tier, hoping to maintain subscriptions while generating more income per user.