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This partnership exemplifies broader changes within Disney's branding and content strategies. Previously, Disney was primarily viewed as a family-oriented brand emphasizing wholesome entertainment. Today's Disney, however, seems to be embracing themes of gender fluidity, drag culture, and LGBTQ+ representation more overtly.
The company has also employed drag performers and transgender individuals within its parks and media content. For instance, Disney's "Bibbidi Bobbidi Boutique" at Disneyland has featured transgender staff members as part of its staff, further emphasizing Disney's commitment to inclusivity but also raising concerns among traditional families about the messages being promoted to children.