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The culprit for this swift decline was identified as the release of Disney’s Zootopia 2. The animated sequel decisively stole family audiences away from Wicked for Good, which traditionally relies heavily on repeat viewership and family-centered crowds.
Industry analysts note that Wicked for Good fails to compete in rewatchability— a key factor for sustained box office success. Unlike the original Wicked, which became a cultural phenomenon and encouraged multiple viewings, this sequel offers a darker, more somber tone that lacks the uplifting qualities audiences desire for repeat visits.