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The film, described as a “tearjerker,” did not provide the emotional uplift necessary for multiple viewings. This inherently limits its profitability, especially when aiming for the billion-dollar club—a feat that depends heavily on sustained audience engagement.
Strategic Timing and Studio Decision-Making
The decision to release Wicked for Good just days before Zootopia 2 was a major miscalculation. The two biggest films of the year arrived within days of each other, leading to direct competition on screens. Critics and insiders question why Universal and their marketing team chose this approach when the potential for cannibalization was obvious.