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Had Wicked for Good been held back, or its release scheduled differently, it might have avoided the immediate clash with Disney’s blockbuster. This misstep is often cited as a case study in poor strategic planning, especially during a period when the box office has been struggling to produce high numbers across the board.
Audience Reception and Star Power Concerns
Beyond the numbers, the movie’s reception among fans and the wider audience has been lukewarm. Notably, Wicked for Good’s stars faced public criticism during press tours—Ariana Grande and Cynthia Erivo expressed reservations about the portrayal of LGBTQ characters and their emerging roles as role models.