Part 8/9:
The Wicked for Good saga illustrates several key lessons for studios:
Timing is everything. Releasing blockbusters too close together risks splitting audience attention and reducing overall profitability.
Star power doesn’t guarantee success. Controversies or misaligned messaging can diminish a film’s appeal.
Audience expectations matter. If a film deviates from what its core fans love—be it tone, themes, or characterization—it risks alienating them.
Diversify distribution. For properties like Wicked, television and theme parks may offer more lasting value than theatrical runs.