Part 8/9:
As the release date of The Marvels approaches, the studio’s desperation becomes more evident. With limited positive momentum and a largely disengaged audience, Marvel faces an uphill climb to turn the tide. The recent promotional strategies—free broadcast of episodes on ABC and heavy reliance on traditional TV—are signs of a franchise trying to claw back interest in a shrinking market of engaged fans.
It remains to be seen whether these efforts will succeed in generating enough excitement for The Marvels to perform well at the box office. Given current trends, skepticism remains high, and many believe the film may underperform, continuing a pattern of recent MCU disappointments.