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The film, with a modest $63 million budget, was expected to generate decent revenue but instead failed to attract audiences. Its second-weekend decline signifies waning interest, and its future at the box office looks bleak. Industry insiders cite various excuses for the poor performance, but the reality remains: it is yet another Disney flop in a string of disappointments.
Shifting Strategies and Fractured Fanbase
In previous years, Disney attempted to replicate franchise successes like Pirates of the Caribbean. However, the failures of recent projects like Haunted Mansion suggest that their franchising strategies are faltering. The studio’s refusal or inability to genuinely cater to their core audience appears to be costing them dearly.