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Gunn's internal strategy appears to be cautious; he likely recognizes that a failure at the box office could jeopardize not only Blue Beetle's future but also the entire rebooted universe. It remains to be seen whether the studio will double down with promotional push or distance itself to minimize losses.
Conclusion: A Crossroads for Blue Beetle
In sum, Blue Beetle faces an uphill battle from the start. The combination of poor projections, internal doubts, and a tepid fan response could result in what might be the worst opening for any DC franchise film. This could also serve as a stark indicator of the challenges facing Warner Brothers’ new era under James Gunn, where box office performance will be the ultimate litmus test.