Part 4/8:
2023’s poor showings have cast a shadow over Disney’s strategy with legacy franchises, and Indiana Jones is merely the latest example. The disappointing performance of the film signifies a broader trend of waning interest in Disney’s cinematic offerings, possibly indicating shifting audience tastes or saturation with franchise-heavy content.
Legal Troubles: A Trademark Dispute Adds to the Woes
Compounding Disney's financial setbacks are unforeseen legal issues that threaten to drain additional resources. Recently, Lucasfilm found itself embroiled in a lawsuit over a simple yet costly mistake involving an Indiana Jones-themed backpack.