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The promotional campaign cleverly intertwined scenes from the film with clips of actors using Filson’s products, creating the illusion that their bags were part of the movie’s universe. This dishonesty has now sparked a legal battle that could potentially cost Lucasfilm further in damages.
The Broader Implications
This entire saga paints a troubling picture of Lucasfilm’s management and quality control. The combination of box office failures and legal issues demonstrates a pattern of missteps and oversight, which could have long-lasting repercussions for the franchise.