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This led to outrage among Japanese audiences and officials. Warner Brothers Japan issued a formal apology, condemning the US headquarters' response and emphasizing their regret over the perceived insensitivity. The Japanese Barbie Twitter account criticized the American parent company, asserting that the tweet was "extremely regrettable" and that they considered the incident "seriously." This prompted fears that the Japanese release of Barbie, initially scheduled for August 11, might be delayed or canceled.