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As of Sunday, the film’s domestic gross had soared to $351.4 million, further solidifying its status as a box office juggernaut. Its "rare" 43% drop from its opening weekend indicated a remarkably strong hold, especially considering its initial debut was a massive $162 million. Unlike typical blockbuster drops, "Barbie" is demonstrating extraordinary staying power, driven largely by a female audience eager to support a film seen as pro-women and a cultural phenomenon in its own right.