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In stark contrast, attempts by Disney to feminize traditionally male-dominated franchises—like Marvel's Doctor Strange in the Multiverse of Madness—have not attracted the same enthusiasm. Their core fan base appears to be rejecting the current direction, which may explain the stagnation and decline in performance of their flagship properties.
The Power of Targeted Messaging
The success of Barbie reveals a vital lesson: audiences respond positively when content aligns with their interests and identities. The filmmakers understood their core demographic and crafted a film that delivered exactly what they wanted. Consequently, Barbie has maintained its impressive numbers, with weekend totals surpassing many expectations.