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The Collapse of Disney’s Star Wars Venture: A Deep Dive into Failures and Failed Strategies
In recent weeks, Disney’s ambitious Star Wars projects have taken a significant blow, with the shocking news that the Star Wars: Galactic Starcruiser hotel — once touted as the next frontier in immersive entertainment — is closing just over a year after its opening. Despite billions poured into development and marketing, this venture has turned out to be a colossal failure for Disney, reflecting broader issues plaguing the franchise’s recent endeavors.