Part 8/10:
The situation reflects a broader malaise within Disney’s Star Wars division. Numerous projects have underwhelmed, from films to television series, with a few exceptions like The Mandalorian struggling to maintain their initial success. The franchise’s decline is palpable, with many fans and industry insiders wondering whether Disney’s attempt to franchise-fy Star Wars with theme park attractions and immersive hotels has backfired.
It’s telling that, despite the popularity of The Mandalorian and some hope placed in narratives outside the sequel Trilogy, Disney remains cautious. The reluctance to re-theme the hotel around The Mandalorian indicates a fear that even the series’ appeal has waned, and that the franchise's current trajectory is unsustainable.