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Disney's Bold and Questionable Emmy Campaign for She-Hulk: A Deep Dive

Despite enduring months of severe cost-cutting measures—laying off thousands of employees and pulling hundreds of millions, even billions, of dollars from their quarterly revenue—the entertainment giant Disney appears to be throwing its resources into an unlikely cause: promoting the critically panned series She-Hulk: Attorney at Law. The show's reception was overwhelmingly negative, with audiences expressing their disdain through low ratings, a mere 33% audience score, and biting criticism of its writing, special effects, and overall quality. Yet, Disney’s recent actions suggest a desperation to keep the series in the spotlight, even attempting to garner Emmy nominations that many dismiss as far-fetched.