Part 2/8:
The Audacity of an Award Campaign
The controversy kicked into high gear when Disney reportedly paid for an advertisement in Deadline Hollywood, a popular industry publication, emphasizing She-Hulk’s supposed Emmy credentials. The headline proclaimed the series as a contender for 19 Emmy nominations, including categories like Outstanding Comedy Series, Actress, Directing, Writing, and even Visual Effects. This aggressive campaign comes amid widespread consensus that the series was a failure—critics and viewers alike dismissed it as poorly written, cringe-inducing, and visually unremarkable.