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When Bob Iger returned as CEO, he promised to "quiet down the culture wars" and to focus on respecting the audience. However, critics argue that those promises were empty. Since his return, Disney's actions have seemingly intensified its political stance, causing public relations problems and alienating significant portions of its audience. Shareholders have expressed frustration, with many furious over the company's ongoing political battles, particularly Disney's high-profile feud with Florida Governor Ron DeSantis.