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Disney’s deliberate political positioning has effectively divided its audience. Many consumers who once viewed Disney as a wholesome, family-focused brand now perceive it as one-sided and overly activist. This shift has led to a notable decline in subscribers on Disney+, with losses totaling approximately 6.4 million subscribers in recent months.
The company’s focus on progressive content and social issues has alienated its core customer base—families seeking entertainment free from political indoctrination. Consequently, Disney is experiencing financial repercussions across multiple sectors, including theme parks, box office releases, and streaming services.