Part 6/9:
Despite Disney's efforts to win favor in China, The Little Mermaid's box office performance there has been abysmal. Estimates suggest that the movie will register the worst opening of 2023 for Disney in China—possibly even one of the poorest historical openings for a major Hollywood film.
Pre-sales reportedly amounted to a mere $113,000 for its opening weekend, a minuscule number considering China's population of over a billion people. This indicates a severe lack of interest from Chinese audiences, despite Disney's attempts at pandering through specific promotional adjustments.