Part 3/11:
Adding to that skepticism was the staggering price tag. A family of four could expect to pay between five and six thousand dollars for a trip to this "luxury" hotel, which further alienated the target audience—most fans simply couldn’t justify or afford such an expense. The high cost, combined with the ill-fitting theme, created a recipe for disaster. Many believed such a venture could never succeed in appealing to the broader Star Wars fandom or the general Disney customer base.