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This effort to minimize the racial aspects of Disney’s casting in Chinese markets has been observed in promotional materials, where Ariel’s race is less distinguishable. This contrasts sharply with the film’s visible casting for Western audiences, where the Black Ariel has become a focal point of controversy.
The Broader Impact and Future Outlook
Given the mounting negativity—from outraged fans and critics to lackluster pre-sales and international disinterest—the future of The Little Mermaid box office success hangs in the balance. Disney's reliance on international markets, particularly in China, may not be sufficient to salvage a strong opening, especially with the current cultural backlash and negative promotional reception.