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Years ago, Disney announced that Disney Plus would serve as the primary platform for MCU expansion, promising an influx of new series that would deepen character arcs and broaden the universe. The strategy was ambitious: multiple series tying into the broader MCU narrative, with the goal of keeping viewers engaged and subscribing to Disney’s streaming service.
In practice, this approach resulted in a glut of content, much of which was poorly received. Fan backlash grew, and rather than bolstering Disney’s streaming finances, the strategy became a financial drain. Reports surfaced that Disney Plus was losing billions quarterly, and subscriber numbers began to drop sharply, with four million people canceling subscriptions in just the last three months alone.