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Disney's Star Wars Galactic Star Cruiser: A Costly Failure and Its Lessons
Just over a year ago, Disney unveiled its ambitious Star Wars Galactic Star Cruiser hotel at Walt Disney World, promising an immersive, two-day Star Wars experience that fans had eagerly anticipated. Officially launched in March 2022, the project was heavily promoted during Disney's D23 Expo, with grandiose visions of revolutionizing theme park hospitality. However, from the outset, skeptics expressed doubts that this costly venture would meet expectations, and unfortunately, reality has confirmed those fears.