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Controversy Over Dove’s Woke Gaming Campaign Sparks Backlash
Over recent weeks, a series of highly criticized advertisements from major brands have stirred widespread public outrage. Starting with Dylan Mulvaney’s partnership with Bud Light and followed by Miller Lite’s controversial campaign, consumers have expressed frustration with what they see as “woke” marketing tactics that panders to social justice narratives. The latest example comes from Dove, a brand traditionally associated with beauty and skincare, which has now ventured into the gaming industry with an equally contentious campaign.