Part 8/10:
Woke Culture’s Increasing Infiltration
This Dove campaign is part of a broader trend where brands attempt to insert social justice narratives into markets where they might not belong or be welcomed. Critics argue that such efforts are often grating, forced, and ultimately counterproductive, leading instead to alienation and public ridicule.
The backlash also highlights a recurring theme: whenever brands venture into politically charged or socially progressive messaging, they risk backlash if their efforts seem performative or out of touch with consumer desires. Considering the history of failed woke campaigns like Bud Light or Miller Lite, Dove’s effort appears to be no different.