Part 3/9:
As financial losses mounted, Disney underwent a dramatic leadership reshuffle. Bob Iger, the former CEO and industry veteran, was brought back to replace Bob Chapek, who was abruptly fired. This decision was reportedly driven by the urgency to salvage Disney’s falling stock value and tarnished reputation. However, shareholder frustration grew as Disney's stock plummeted nearly 50% in a single year, wiping out billions of dollars in value and causing distrust among investors who felt misled about the company's prospects.