Part 2/7:
In the campaign, Plaza poked fun at the idea of "milk" derived from trees, humorously presenting it as a new beverage option. The ad features Plaza talking as the co-founder of "wood milk," highlighting various types such as oak, cherry, maple, and mahogany, all described as tasting like wood. The clip humorously describes the process of "making" wood milk from fallen or squished trees, emphasizing the absurdity of the concept. It emphasizes that only "real milk" from cows has nutritional value, contrasting it with the fictional "wood milk," which is shown to have zero nutritional content.