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The campaign’s tone is clearly satirical, aiming to mock some of the hype surrounding plant-based alternatives while highlighting how ridiculous it would be to replace traditional dairy with such products. The ad even features a humorous tagline: "Only real milk is real," reinforcing the parody.
The Reaction: Outrage From the Left and Vegan Advocates
Unsurprisingly, the campaign ignited a firestorm among certain groups, especially within the vegan and environmental communities. Many took offense, accusing Plaza of mocking eco-conscious choices and advocating for animal agriculture. Leftist critics on social media, especially on platforms like Instagram and Twitter, claimed the ad discouraged healthier and more sustainable alternatives to dairy.