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One Instagram post read: "Disappointed to see your platform used to discourage people from making healthier and kinder choices. Hope this is a learning opportunity for you." Some critics went further, calling Plaza's humor "mocking vegans" and even suggesting she was promoting unethical practices like dog fighting or whale hunting, which they attributed to the ad’s satirical tone.
A particularly inflammatory comment accused Plaza of supporting "human slavery, veal, or heroin," illustrating how some critics equated her parody with endorsement of harmful behaviors. Critics often dismissed the campaign as a "big troll" and threatened to turn off comments or mute the conversation altogether, revealing the intensity of their disapproval.