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Disney's Indiana Jones and the Dial of Destiny Faces Backlash Before Release
In a bold attempt to drum up early excitement and positive reviews, Disney chose to premiere Indiana Jones and the Dial of Destiny at the prestigious Cannes Film Festival, even lifting the review embargo over a month before its official release. Their strategy aimed to secure favorable press and generate buzz for what is one of the most expensive movies ever produced—rumored to need around $900 million in box office revenue just to break even.