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The decline became particularly noticeable in 2022, with Disney's stock taking a hit due to dwindling box office numbers, underperforming streaming platforms, and overall investor concern. The downward trend has continued into 2023, with Disney hemorrhaging subscribers on Disney+ and losing nearly a billion dollars each quarter from streaming operations alone. In response, Disney has been forced to remove dozens of underperforming series, an acknowledgment of the failure to generate expected revenue from its streaming investments.