Part 2/10:
Guardians of the Galaxy Vol 3 posted an opening weekend that struggled to meet expectations. It failed to match the debut numbers of Thor: Love and Thunder from the previous year—a film that, while commercially disappointing, at least drew a larger audience initially. Even more telling was that its debut was lower than Guardians of the Galaxy Vol 2's opening back in 2017.
This weak start reflects broader issues with the MCU's brand strength. It's the franchise’s lowest summer opening since Disney acquired Marvel, signaling potential fatigue among audiences. Despite initial buzz, the film did not attract the massive crowds traditionally associated with Marvel blockbusters.