Part 2/10:
The company's initial move was to shift away from its traditional identity—famous for sleek, classic designs—to an edgier, more politically charged image. This included a provocative commercial filled with gender-bending imagery and avant-garde fashion choices, reminiscent of a 90s perfume ad or the "United Colors of Benetton" campaigns. However, the ad conspicuously lacked any focus on the vehicle itself, leaving viewers puzzled and disconnected from the product.