Part 9/10:
This saga mirrors broader trends seen across industries—particularly entertainment—in which companies bring in new leadership or external agencies with "fresh ideas" that clash with established brand identities. The strategy often results in alienating core audiences, leading to rejection, declining sales, and, ultimately, brand erosion.
Jaguar's experience emphasizes the importance of sticking to what made the brand great—timeless design, reliable performance, and authentic marketing—and understanding that drastic changes require careful, audience-sensitive execution.