Part 10/10:
Jaguar's recent troubles appear to be a cautionary tale of how overreach, misguided branding, and neglecting core consumer values can devastate a legacy brand. The firing of McGovern, the failed rebranding effort, the questionable financial maneuvers, and the bizarre timing of the cyberattack all point toward a company struggling to find its footing.
Unless Jaguar’s new leadership recalibrates their approach—returning to their roots and focusing on quality rather than controversy—the brand may face a long, uncertain road ahead, risking permanent damage or even total disappearance from the luxury automotive landscape.