Part 4/10:
Supporters of this new direction argue that it reflects the "evolving" nature of men, suggesting that masculinity is changing just as society progresses. However, critics see this as a superficial attempt to appease certain social movements, particularly feminism and "intersectionality," that aim to reshape traditional gender roles. Barbara Broccoli, a key figure in the James Bond franchise, claims that Bond is "evolving" alongside men—a notion met with skepticism by fans who grew up idolizing the older, more rugged Bond.