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Insiders suggest that G4’s finances had been strained for some time prior to these layoffs. Managers were reportedly under pressure to cut costs, which culminated during an all-hands meeting in which then-President Russell Ahrens discussed the company's ongoing financial struggles. The timing and severity of these cuts seemed indicative of a broader crisis within the network.
Further complicating matters was the departure of G4’s president, Russell Ahrens. While details remain unconfirmed, reports speculate that Ahrens may have been fired or at least pushed out amidst internal disagreements. These leadership changes coincided with visible signs of turmoil, including the removal or privatization of controversial content from G4's online platforms.