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Amazon reportedly hired individuals who lacked genuine knowledge or passion for Tolkien or the Lord of the Rings universe, just to produce positive content and buzz. These "super fandom" videos, where influencers parroted messaging about diversity and supposed positive changes, were widely regarded as disingenuous and were even hidden from viewers after widespread ridicule.
Allegations of Buying Positive Reviews
One of the most damaging accusations is that Amazon attempted to buy fake praise. Several YouTubers and influencers who were invited to the UK to meet with the showrunners and receive promotional perks appeared to be parroting scripted praise—raising suspicions about corporate influence over their opinions.