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The Tolkien fan community, in particular, has voiced strong opposition. Many fans feel their legacy and love for the original story are being disrespected, fueling a backlash that Amazon cannot easily contain. Despite attempts to suppress or dismiss criticisms, these voices continue to be heard across social media platforms and independent review sites.
This scandal highlights the risks of corporate-controlled narratives in the age of digital media. When audience trust is compromised through review manipulation and censorship, the long-term reputation of both the platform and its content can suffer irreparable damage.