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The latest Marvel release, "Thor: Love and Thunder," epitomizes this downturn. While initial reports suggested a blockbuster opening weekend, claiming it as one of the most successful Thor movies ever, the reality now paints a starkly different picture.
After just four weeks, Thor: Love and Thunder is outperformed by animated film "Minions," which is in its fifth week. Despite the hype, Thor: Love and Thunder is projected to hit around $700 million, falling short of previous expectations and well below the $850 million benchmark some anticipated. Comparisons to Thor: The Dark World (which grossed roughly $644 million) are now more realistic as a gauge for the film's total earnings.