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Historically, Marvel Studios has been Disney's most profitable film division, with a string of billion-dollar blockbusters and numerous franchise successes. Since Disney's acquisition of Marvel in 2009, the studio has produced 25 superhero films grossing over $25 billion worldwide, including staples like Endgame, Infinity War, and Spider-Man: No Way Home.
However, recent trends denote a troubling shift. Since 2021, the average global box office revenue for Marvel's six films has dropped to $773 million, a stark decline from the $1.5 billion average of previous entries. This erosion of earnings signals a waning audience interest and possibly oversaturation.