Part 5/9:
Notably, some of Marvel's projects, including Eternals ($402 million), Shang-Chi ($420 million), and Black Widow ($373 million), have underperformed relative to past standards. While they weren't complete flops, their earnings fall short of the massive numbers typically associated with Marvel's top-tier movies.
Critical and Audience Reception: A Decline in Enthusiasm
Critical reception of Marvel films has also taken a hit, with the last six titles averaging a 75% approval rating on Rotten Tomatoes—dipping from an 88.5% average seen earlier. While critical opinion isn't the only metric that counts, it reflects a broader dissatisfaction among viewers and critics regarding the quality and storytelling of recent Marvel productions.